Professional Video Conferencing and Video Email are now Here
Business Advertising
Video Conferencing
What if you could meet face to face, in the same room and discuss an important issue, and be able to exchange details and documents, talk about changes, benefits of one model over another, and not actually be in the same room?
As a young business executive, I used to log from 250,000 to as much as 500,000 air miles per year, just to be in the same room so that I could have a "face to face" conversation, be able to discuss issues, "one on one", draft and exchange documents, and arrive on a mutual course of action. I did this as a single participant, and I did these travel meetings with various members of my staff.
At other times I traveled to demonstrate a product. Having the product in hand and having the client have the product in hand, we would train the client to use the product.
I also traveled to remote sites with my training team to conduct specific training on a topic. I can't even begin to list the various reasons for my past business travel, but they were many.
Video Conferencing
Imagine how much money, air miles, exhaustion, taxi fees, travel expenses, and away from family issues could be saved or avoided through a really good Video Conferencing web based package, which would make over 90% of that business travel unnecessary?
Admittedly, we will never be able to avoid all business travel, since such visits to a subsidiary organization to show the face of the Corporate CEO cannot be replaced completely. But, other than the occasional touch me events, those at the department level could be accomplished, or at least augmented by video conferencing.
If you are a corporate executive, you will understand what I am talking about, say sending the Human Resources Department staff to a subsidiary in Dallas Texas from the Corporate Office in Fairbanks Alaska for a week of training can be very expensive. These training events Can, and I state, WILL be done with video conferencing in the future.
Buckle up, Tonto the Lone Ranger says that Video Conferencing is here, and, as a current user and the past collector of air mile awards, (the main disadvantage), I agree. This amazing technology has arrived and it will benefit any business, local, small or large.
Time to Look at Your own Business Video Conferencing needs
Let's take a look at what Bill Gates has to say about this issue.
Every business needs to take the time to consciously analyze all of their travel, looking for ways to accomplish all or mostly all of the results of that travel, with Video Conferencing.
I will be discussing Video conferencing more in the future. But while we are on this subject, most video conferencing programs that I am aware of also provide Video Email and Video presentation capabilities. Do not discount these, as the open rate of video communications far exceeds that of text based communications, hands down.
There are several links below that I am offering to you so that you can become more educated and knowledgeable of the issues associated with Video marketing, video presentations, and Video Conferencing. Take the time to review them all, you will be rewarded for doing so.
Video Conferencing
URL's
http://lonnyheiner.iwowwe.com/free
http://lonnyheiner.iwowwe.com/join
http://lonnyheiner.iwowwe.com/conf
http://lonnyheiner.iwowwe.com/business
See http://lonnyheiner.iwowwe.com/conf for more information on this subject.
Lonny Heiner
Crazyfoxes Marketing Group
360-202-0738
http://localwebhits.com
http://facebook.com/localbusinessadvertising
WOW Videos Get Attention
Edmonton Advertising
Business advertising on the internet can bring you very favorable results, if done properly. on effective way to attract attention is through the use of stunning videos. i would like to show you one here.
This one is done By the Crazyfoxes marketing Group, with websites at Edmonton Business Advertising. That website is actually a subdomain of their main website at business marketing online.
Lonny Heiner
Local Business Advertising
Business Marketing Online Agency
Crazyfoxes marketing Group
804 K Avenue
Anacortes, WA 98221
360-202-0738
Business Advertising online Tips
I just want to tell you a story. Tonight, my wife and i went out to dinner in our very small town of Anacortess, Washington. We had a stressful week, and we needed a break, so I got out my new iphone and selected safari, and googled our favorite upscale restaurant. To my surprise, I was directed to a very nice mobile website for this restaurant, and easy directions to call for a reservation.
Business Marketing Online
Talk about very usefull Business Advertising online help, this was it. We dressed up, which in our area means clean clothes, no tie or coat required, however the waiters in the restaurant had on upscale bow ties , extremely clean and long aprons, and much class. The restaurant itself reaked with upscale cusine and dining pleasure, a grand piano, with pianist playing, multiple flower arrangements, tables with padded chairs and multiple fine mirrors and decorations. An obviously successful establishment.
The punch line for all of you markerters out there is as follows. This has been a favorite spot for my wife and i for years, so we know the owner and the chef on a casual, client basis. On the way out, we looked up the owner to complement him and his chef on the wonderful meal and dining experience that we had just had. I mentioned to the owner that I had used my new iphone to make the reservations, and I complemented him on his very good mobile website. I asked him if he did that himself or if he had a service. He answered that he did it himself and that it was a LOT OF WORK.
I then asked him if he used SMS or any push advertising, and he saaid, what is that? I told him, and he said.......come talk to me next week, as we had dinner on a friday evening.
It pays to just talk, right?
Lonny Heiner
Small Business Advertising
Business Advertising online
Small Business Advertising Tips
Local Business Advertising
Small Business Advertising
In order to effectively advertise a small business you need to utilize proper small business advertising techniques.
The Primary Small business advertising techniques are as follows:
- Have a Google Places Optimized Listing
- Have a Mobile friendly local business website
- Have an optimized small business website
- Have a Facebook Fan Page
- Have a Twitter Profile
Each of the above requirements if implemented with due diligence as to what Google wants to see, will bring an unprecedence of financial reward to the local business which had the forsight to get them executed properly. Consider the situation where a primary keyword for a local small business generates 350 local searches per month, and for that keyword, the local small business does have a Google places listing on page one. Google places listings are above the organic search engine listings, they contain the contact information of the business and you get a call.
Notice that the next technique that i listed above is the mobile website. There are currently more mobile phone buyers searching the internet for goods and services than there are people searching with loptops and desktop computers. If your website is not mobile friendly, you are a looser.
It is necessary to have a fully optimized small business, or local business website. mose of your SEO juice will be derived from this site. The primary consideration here, is not if it is pretty, or awesome, it is: DO SEARCHES FIND THE WEBSITE? If the website is not found, it is just trash, and a waste of the money invested to build it.
Well, this post is getting long, so I will discuss the really important aspects of social marketing in a later post.
Lonny Heiner
Small Business Advertising
Small Business Advertising Agency
Business Advertising Secrets
Business Advertising
I am in the process of optimizing our website, http://localwebhits.com for the keyword string business advertising. Using Rank checker, that string is currently number 44. In the subdomain, http://edmonton.localwebhits.com, the keyword string, edmonton advertising is currently in the number 74 spot. A week ago it was in the number 196 position. I am using a veretekk platinum system to enable the migration from totally not seen to page one of Google. I also use article writing, blogging and videos in the process, which is automated by the veretekk system. I am working on business advertising for the localwebhits URL and Edmonton Advertising for the edmonton subdomain.
Youtube and Small Business Advertising
There are some rules that need to be followed to do proper onpage YouTube optimization. First, your keyword needs to be in the title of the YouTube video. Secondly, in the video description you should start out with the URL to your website that you are trying to optimize. You should have a good description of the business and lastly, you should put a link to the video itself. The reason for this is that many people scrape utube for urls and your video will be picked up in the scrape.
Now, it is important that you post this YouTube video on other video sites, but with a major exception to the description. Do not use your website URL in the Description. Use only the URL of the YouTube video. Google loves having links from other video sites pointing to YouTube!
Finally, you write up this process as I am doing here and go to your Veretekk Platinum system and post it to your Bully pulpit.
Get the embed code of the video and make several freepages, each of which has a different keyword string in the title and post those. Then take those to your Veretekk Blogger and write articles about these posts as well.
Topic1: Business Advertising
Lonny Heiner
Local Business Advertising
Business Marketing Online Agency
Business Advertising Tips
In my last post I discussed a process whereby you could increase the Page Rank of your YouTube Channel. I mentioned in that post that I had been told that to increase the page rank of your YouTube channel that you needed to do Google searches for comments on YouTube videos and then to comment on them while you were logged in to your YouTube Channel.
Edmonton Business Advertising Online Preliminary Results
In that post I mentioned that the search term in a Google search bar would be
", or Edmonton Business Advertising Online" "channel comments" site:YouTube.com/user. I also mentioned that the article that I was referring to stated that I needed to comment 5 times for a keyword term, 3 times per week for three weeks, and that the channel that I was optimizing had at least three videos on it.
I did that 2 days ago for a new channel and today while searching for new videos to comment on, that URL came up showing a PR of 3. Maybe this was a quirk or a Google Dance, but it certainly got my intention. I am going to keep this process going for the stated 3 weeks for sure, now that I have seen those results in real time.
Lonny Heiner
Local Business Advertising
Business Advertising Online Agency
Small Business Advertising Tool
I have discovered a tool which will analyze your local business based upon your local business phone number. This tool will look up your phone number and then search the entire Internet to find out just how well your Edmonton Small Business Advertising are doing. It will give you a score, and then it will rank each significant Internet marketing tool for your effectiveness. This tool will tell you immediately if you need to take swift corrective action in your internet marketing and advertising efforts for your local small business.
Should you find that your scores are high, congratulations! We applaud you. If your scores are very low or shows that you have areas that need improvement, you need to work on those to achieve ultimate success in your local business. Remember, if you are not found on page one of a local search engine, you business will not be found at all. If you have an extremely attractive website, and your website URL is not on the first page of a search request, that pretty website is not worth anything, because none is looking at it except the owner and the employees of the company.
Use the Edmonton Small Business Advertising Tool
Simply click the hyperlink contained in the above heading, and on the website that comes up, type in your Internet local small business phone number to get your free Internet Marketing Score and Free Small Business Advertising and Marketing report.
Take action, go to this link, Edmonton Small Business Advertising Now
Read the report. Study the areas in which you may have a deficiency. If you need help defining your marketing needs, you may want to visit the Edmonton Business Marketing and Advertising Agency website for assistance.
Topic: Edmonton Small Business Advertising
Lonny Heiner
Local Business Advertising
Edmonton Business Marketing and Advertising Agency
Thu 16 Feb 2012 234026 GMT
I have been doing some research on the new YouTube Channels, and I have discovered a very interesting claim. The Claim is that it is possible to build a PR 4 or 5 YouTube Channel site in 6 to 8 weeks. Further, the process described is fairly simple and involves 15 to 30 minutes a day, 3 days per week, for 3 weeks.
How to Build a High Page Rank YouTube Channel
Here is the process. Set up a YouTube Channel, say it is Small Business. The url of that channel would be http://youtube.com/user/smallbusiness. Now, if that channel is not available, do not fret just ad a number after it.
Now, upload 4 or 5 videos to that channel which have been properly configured videos with keywords that you have optimized your Small Business website for, and a description which includes your site URL, and a succinct statement about your business. Next, go to a Google search and in settings turn off local search, set the number of searches for 100. Use firefox and turn on SEOQuake. Search for: "small business" "channel comments" site:youtube.com/user. Now with SEO Quake on, scroll down the 100 results and pick 5 PR 5 or PR6 video channels to comment on. Watch the video and do a non spammy good comment. Be sure that you are logged into your channel account.
Do this search 3 days per week, commenting on 5 PR 4, 5, or 6 videos a day. Continue this process for 3 weeks and then forget about it. This is what I am being told and i will be back in 4 to 6 weeks to report to you my results.
Now, assuming that you get the ranking, what next? Upload your client videos to that channel and make it a favorite. Maybe get a Veretekk Gold account and get your videos posted on their high PR accounts?
This is truly an interesting concept.
Lonny Heiner
Edmonton Advertising Agency
Mobile Local Business Advertising
Wed 15 Feb 2012 231542 GMT
It probably does. And there are many ways to do it. All do take time and patience, and diligence to keep them working. Most of you small business owners do not have the current knowledge of just what to do, and all of you are being hit upon by every huckster, and a lot of professionals, and how do you sort them out?
The Too Good To Be True Test
The first litmus test is if it sounds too good to be true, it is probably true. Always ask for references, and get a phone number that you can personally call, not a website with a thousand testimonials. As for website searches for keywords of former clients. See if the Google places pages come up. See how many of the organic results are actually on page one, and if so how many are above the fold.
Brick and Mortar need Google places First
The reason for this is that it takes 3 weeks or more to start working, but then it appears above the organic results. it is usually cheaper to set up a good Google places campaign than a SEO campaign for the organic results. But, you object as a small local business is to make money, so you need both and you also need to pay attention to Social networking, especially FaceBook.
Lonny Heiner
Edmonton Marketing Service
Local Business Advertising
Wed 15 Feb 2012 210454 GMT
Does your Small Business need more Internet Traffic?
It probably does. And there are many ways to do it. All do take time and patience, and diligence to keep them working. Most of you small business owners do not have the current knowledge of just what to do, and all of you are being hit upon by every huckster, and a lot of professionals, and how do you sort them out?
The Too Good To Be True Test
The first litmus test is if it sounds too good to be true, it is probably true. Always ask for references, and get a phone number that you can personally call, not a website with a thousand testimonials. As for website searches for keywords of former clients. See if the Google places pages come up. See how many of the organic results are actually on page one, and if so how many are above the fold.
Brick and Mortar need Google places First
The reason for this is that it takes 3 weeks or more to start working, but then it appears above the organic results. it is usually cheaper to set up a good Google places campaign than a SEO campaign for the organic results. But, you object as a small local business is to make money, so you need both and you also need to pay attention to Social networking, especially FaceBook.
Lonny Heiner
Edmonton Marketing Service
Local Business Advertising
Tue 14 Feb 2012 190737 GMT
I have discovered a tool which will analyze your local business based upon your local business phone number. This tool will look up your phone number and then search the entire Internet to find out just how well your small local business marketing efforts are doing. It will give you a score, and then it will rank each significant Internet marketing tool for your effectiveness.
Use the Business Marketing Tool
Simply click the hyperlink contained in the above heading, and on the website that comes up, type in your Internet local small business phone number to get your free Internet Marketing Score and Free Small Business Advertising and Marketing report.
Read the report. Study the areas in which you may have a deficiency. If you need help defining your marketing needs, you may want to visit the Local Small Business Marketing website for assistance.
Lonny Heiner
Edmonton Business Advertising
Local Business Advertising
Tue 14 Feb 2012 115150 GMT
To insure a significant increase in your internet generated small local business buyers, there are several things that you can do, or cause to have done.
Small business Marketing Actions
- Create An optimized small business website
- Create a mobile version of your small business website
- Create a Google Places listing
- Create a small business facebook fanpage
- Create a twitter profile
In reality, these actions are essntially beyound the abilities of most small business owners. Even though many small business owners are computer literate, most will wand, and should, attend to the propper day to day running of their business and find a professional to take care of these details.
Finding Small Business Marketing Consultants
This can best be done by trying to find someone in your Local Business area capable of doing such work. Normally it is NOT, your local webpage designer. They can design the webpage, but generally are as much in the dark as you are when it comes to small business marketing design and optimization.
Perform search engine searches for all or part of the following phrases:
- Small Business Marketing Agency
- Local Business Marketing Agency
- Small Business Advertising Agency
- Local Business Advertising Agency
- Small Business Marketing Consultant
- Small Business Advertising Consultant
- Small Business Marketing Service
- Local Business Advertising Service
Lonny Heiner
Small Business Marketing
Local Business Advertising
Mon 13 Feb 2012 201718 GMT
To insure a significant increase in your internet generated small local business buyers, there are several things that you can do, or cause to have done.
Small business Marketing Actions
- Create An optimized small business website
- Create a mobile version of your small business website
- Create a Google Places listing
- Create a small business facebook fanpage
- Create a twitter profile
In reality, these actions are essntially beyound the abilities of most small business owners. Even though many small business owners are computer literate, most will wand, and should, attend to the propper day to day running of their business and find a professional to take care of these details.
Finding Small Business Marketing Consultants
This can best be done by trying to find someone in your Local Business area capable of doing such work. Normally it is NOT, your local webpage designer. They can design the webpage, but generally are as much in the dark as you are when it comes to small business marketing design and optimization.
Perform search engine searches for all or part of the following phrases:
- Small Business Marketing Agency
- Local Business Marketing Agency
- Small Business Advertising Agency
- Local Business Advertising Agency
- Small Business Marketing Consultant
- Small Business Advertising Consultant
- Small Business Marketing Service
- Local Business Advertising Service
Lonny Heiner
Business Marketing Online
Local Business Advertising
Sat 11 Feb 2012 192024 GMT
If you own a business in Edmonton, or anywhere else in the world, and you are not being found on page one of Goggle, you are loosing money. It does not matter if you are a janitorial service, a Dentist, a plumber, a building contractor or a retail store, if your business is not found on the first page of a local search engine, you are loosing money that you could otherwise have.
Type in the name of your business in the search box for Goggle, Bing or Yahoo, and see if your business is listed on the first page of the Search Engine Results Page. (SERP). Note, that the first three listings on that page are going to receive 60% of the business resulting from those searches.
Now, please go to Local Business Marketing Health Tester, where I have installed a health test for your business. Just type in the phone number for your business and get a copy of your Internet market viability free report.
This video shows you the power of the Organic listings, so if you are currently engaged in a PPC program, you may wish to reconsider your marketing strategy
Finally, if you are marketing to a local fixed geography, Google places development and optimization is the way to go, along with a healthy FaceBook and twitter social marketing strategy. The Google Places Search results appear ABOVE the Organic results on a Google SERP! This is very powerful.
More Soon
Lonny Heiner
Edmonton Marketing for Small Business
Local Business Advertising
Edmonton Advertising and Marketing Tools
How do I promote a site or a keyword for a site?
There are many ways to do keyword promotion for a specific small business page on a specific website. A few of these follow:
Article promotion
Most people who grasp article promotion think that all they should do is write articles and then post thema to Article sites. When you post to article sites you need to follow the rules for good SEO, having your principle Keyword in the Title, use the keywords several times in the article . have the keywords near the bottom of the article and follow the rules for your signiture box, in which you want a hyperlink to your website.
This is, in fact a very good strategy, if done consistanytly with good helpful origonal content. But, like Emeril, the national cooking Chef likes to say; "lets kick it up a notch". This can be done with your writing just as it can be done with cooking. Write those articles, but create an index of them by title and URL which includes where they were posted. As you write mor articles, refer to previous articles that you have written, with a hyperlinked keyword phrase, thereby, "Kicking the link juice up a notch!
Blog promotion
Blog promotion works the same way as Article promotion, including the reference to kicking it up a notch. We will be discussing which blogs to use a little later, but for now do what you are comfortable and write origonal content every day just as you did for the articles.
Each of these processes are similar, however in the videos you have the ability to Create the title, use keyword tags and have a video description. The title must always contain the keyword that you are promoting. The description should contain the specific URL that you are promoting. If you are a local or small business the description should also contain your businss name, address, and phone number.
Post these videos at various video posting sites, including YouTube, which Google owns. Post the same video with Alternate titles and meta description as many times as you have unique metadata to post. Spiders can read the metadata, not the video.
News releases
News Releases are very powerful in helping rank a website. Do some research on the proper procedures for posting news releases and use them sparingly.
Pictures
Pictures are a little recognized secret weapon. Assemble a lare volume of photographs relevant to your business and post them on prestegeous and high volume photo posting websites. These sites normally have good ranking and spiders in existance. Use keywords to name each of these pictures. Now, when writing articles, blogs or making videos, or any web content, link to these pictures. This ads a lot more backlinks to your effort.
Veretekk, The SEO Weapon of Choice
There is a system of highly integrated aged URL's and software designed for Search Engine Optimization to make all of this process very easy to do. It allows you to create blogs that Google or no-one else can cancel, as one of the major blog systems today does. With this system you can post your articles, blogs, pictures, and more to very aged domains?
The Veretekk Gold system allows you to do this extremely well. There is a learning curve to it. It is not a push button system, as no such valid systems exist today.
I will be discussing the power of the Veretekk Gold and Platinum systems in future posts. I hope that this article helps.
Lonny Heiner
Edmonton Marketing for Small Business
Local Business Advertising
Fri 10 Feb 2012 202552 GMT
How do I promote a site or a keyword for a site?
There are many ways to do keyword promotion for a specific small business page on a specific website. A few of these follow:
• Article promotion
Most people who grasp article promotion think that all they should do is write articles and then post thema to Article sites. When you post to article sites you need to follow the rules for good SEO, having your principle Keyword in the Title, use the keywords several times in the article . have the keywords near the bottom of the article and follow the rules for your signiture box, in which you want a hyperlink to your website.
This is, in fact a very good strategy, if done consistanytly with good helpful origonal content. But, like Emeril, the national cooking Chef likes to say; "lets kick it up a notch". This can be done with your writing just as it can be done with cooking. Write those articles, but create an index of them by title and URL which includes where they were posted. As you write mor articles, refer to previous articles that you have written, with a hyperlinked keyword phrase, thereby, "Kicking the link juice up a notch!
• Blog promotion
Blog promotion works the same way as Article promotion, including the reference to kicking it up a notch. We will be discussing which blogs to use a little later, but for now do what you are comfortable and write origonal content every day just as you did for the articles.
Each of these processes are similar, however in the videos you have the ability to Create the title, use keyword tags and have a video description. The title must always contain the keyword that you are promoting. The description should contain the specific URL that you are promoting. If you are a local or small business the description should also contain your businss name, address, and phone number.
Post these videos at various video posting sites, including YouTube, which Google owns. Post the same video with Alternate titles and meta description as many times as you have unique metadata to post. Spiders can read the metadata, not the video.
• News releases
News Releases are very powerful in helping rank a website. Do some research on the proper procedures for posting news releases and use them sparingly.
• Pictures
Pictures are a little recognized secret weapon. Assemble a lare volume of photographs relevant to your business and post them on prestegeous and high volume photo posting websites. These sites normally have good ranking and spiders in existance. Use keywords to name each of these pictures. Now, when writing articles, blogs or making videos, or any web content, link to these pictures. This ads a lot more backlinks to your effort.
Veretekk, The SEO Weapon of Choice
There is a system of highly integrated aged URL's and software designed for Search Engine Optimization to make all of this process very easy to do. It allows you to create blogs that Google or no-one else can cancel, as one of the major blog systems today does. With this system you can post your articles, blogs, pictures, and more to very aged domains?
The Veretekk Gold system allows you to do this extremely well. There is a learning curve to it. It is not a push button system, as no such valid systems exist today.
I will be discussing the power of the Veretekk Gold and Platinum systems in future posts. I hope that this article helps.
Lonny Heiner
Edmonton Advertising
Local Business Advertising
Wed 08 Feb 2012 230115 GMT
The last several posts have been mostly focused on getting your Google Places listing optimized for Google. Since that is only part of being noticed on page one of Google and only a small part of overall traffic generation to your small business, I want to spend some time on Search Engine Optimization.
On Page Local Business Optimization
Like Google Places, it all starts with On Page Optimization, but here the On Page is on your website, which you would like to appear on page one of a Local Search Engine. These are the things that you do to your website to help get search engine recognition. Once you have done your research you need to do the following:
• Put the main keywords in the Title Tag
• Keywords in the meta keyword description
• Write a human description of your business starting with the URL and using the main keyword and any secondary keywords only once
• Construct separate pages on your website for each keyword string that you are going to promote, each of which is hyperlinked to all of the other web pages with keyword specific hyperlinks.
Research for your local business website
This is where it all starts. You need to do research in order to find out how people are trying to find your local business niche. What keywords are they using? What keywords is your competition optimizing for? How competitive are these keywords or keyword strings?
Google Keyword Tool
The Google keyword tool is free and it can be found by doing a Google search for Google Keyword Tool. It is located at https://adwords.google.com/select/KeywordToolExternal. Type in your prime niche word or words and see what the global and local volumes. If you are trying to optimize a website to compete worldwide, (Globally), focus on the global volumes. If you have a local small business and are trying to compete in a constrained geographical area, use the local volumes.
Once you have isolated a group of keyword strings, each of which having sufficient volumes to be useful for bringing you traffic, we need to take a look at the competitive nature of these keywords. The first tool that I like to use is the Google search tool, http://google.com. In this too type intitle:"keyword". This will tell you how many competing websites are already optimized for that Keyword string. As a general rule of thumb, I would not suggest going after keywords that have in excess of 50,000 competitions.
If you are doing research for local business domination for a small business in a confined geographic location, use this tool. I am not going into detail about it in this article.
Market Samurai
To get some very sophisticated assistance on both keyword selection and Market competition, this is definitely a tool that you should purchase. Again, it is not within the scope of this article to delve into how to operate it. Their training videos are extremely useful.
Off Page Optimization for your Small Business Advertising efforts
This process of Off Page Optimization is a process of promoting each keyword string, and the page on your website that has been created for it. It is extremely tempting to try to directly promote the root website for all keywords, but it is definitely not the most productive.
How do I promote a site or a keyword for a site?
There are many ways to do keyword promotion for a specific page on a specific website. A few of these follow:
• Article promotion
• Blog promotion
• Video promotion
• News releases
• Pictures
• Veretekk
Well, it is late and I am already into this post for 611 words, so tune in tomorrow for the answer of how to promote your website to page on of Google.
Lonny Heiner
Business Advertising for a Business Advertising and Marketing online Business.
Local Business Advertising
Tue 07 Feb 2012 200512 GMT
Google Places Categories
In the Google Places setup, you need to select a Category from the Google Drop Down list for the first category. This is mandatory for good optimization. Then once that is done you may create 4 more categories. Too many words will get you bad rankings over time. Currently local testing and local wisdom says to use the 2334 rule, 2 word, then 3 words then 3 words, then r words. So for Dentist office you may pick the Dentist category, which is in the Google drop down box. Then attempt to maximize relevant keywords within the above formula to provide a large potential categories list.
A set of categories might be:
Dentist
Sedation Dentist
Teeth whitening Dentist
Veneers dental clinic
Dental implants denture service
The most important criteria about categories, is that they must represent Who, not what you do! It is also important never to use the city in a category.
Google Places Description for a small business.
The description is limited to 200 characters and you need to use as many as you can, without keyword stuffing. Mention the city only once. Do not use any category words. Use the main keyword only once. Try to make this sound very normal and make something that you would not be embarrassed to have on your business card. If your main keyword is also a category, use other words that when used with that word will increase chances for searches and or use words that refer to the same niche. This way you will not be penalized by Google for stuffing. It is important to never use a Post Office box for an address.
Create an email address specifically for the listing that contains your main keyword. Keyword@gmail.com.
Additional Details
This section of the Google places setup is for creating dozens of more keyword hyperlinks.
Examples
Go to my Dentist Facebook Profile, (hyperlink).
Create hyperlinks to all of your citation sites, review sites, picture sites, video sites etc, all of which are remotely located on other websites which you do or do not control and some of which are authority sites.
Reviews and Coupons
You should make good use of these options, using Keyword type hyperlinks as we discussed above.
Lonny Heiner
Business Advertizing Services
Local Business Advertising
Off Page Optimization and Business Advertising Online
Google Places Offline Optimization
Google Places Offline Optimization is evertything that you do OFF of your Google Places site that you are in the process of creating.
Principal Offline Optimization Activies
- Claiming Directories
- Video promotion
- Picture Promotion
- Article Promotion
- Review Promotion
- Website Promotion
- Backlink Strategy
Claiming Directories
It is important for you to search for and claim your listings on other sites. Google aggeragated citations from sites all over the internet such as produced by Yelp, Yahoo, Bing and others to create the inital Google maps. Now, when you claim them, it ads credibility to your new Google Places listing. I will be having specific posts on this issue in the future.
Video promotion
Video promotion is important, and since Google owns YouTube, guess where you should first post? There are over 50 places on the internet to post videos to. Each of these videos must have an optimised tite, Description and keywords. Google allows 5 videos on your Google Places site and They should each come from a different location.
Picture Promotion
Promoting pictures is not routinely done by people advertising their businesses online. Google Places allows 10 pictures and they should be hosted at prominent websites. The title tags should also be optimised for your primary keyword phrases.
Article Promotion
It is important to have multiple articles posted at well visited websites which contain your citation and a link to your website.
Review Promotion, Website Promotion, Backlink Strategy
I will be covering these in a continuation of this discussion.
Lonny Heiner
Business Advertising Online
Local Business Advertising
Business Advertising